When you decide to include EU funding in your strategy, you would usually establish cooperation with a project-writing agency.
And if you want to accelerate sales to assure enough cash-flow, you would approach a PR or digital agency.
The problem with such approaches is that the solution is only partial and it drains resources.
You can either develop and submit a project proposal which you hope will get funded, but no EU grant usually means lost resources. Or you can start to use new marketing tactics, whether they are Facebook ads, website funnels, or some other type of social media. However, your marketing team, despite their best efforts, still can’t report back on improved sales.
To tackle this, your team must take an approach where technology development and innovation promotion are conducted in parallel, with predictable results and set for great market success. Your expected ROI is thusmuch more realistic.
All successful innovative companies have this in place in their business. If you think that you may be missing one or more of these pillars then we have good news for you. This is exactly why we created the High Performing SME Consulting program. You can see videos and testimonials under “Success stories”.