10 ways to change the business model and win (more then) SME Instrument

Letter of rejection, actually rejection of any kind, always sucks. Regardless the area of life it is never a pleasant event.

If you wanted to go out on a sunny day when you were a kid and parents said no, if someone close left, if you asked for a raise and it was denied, and if the project proposal you submitted didn’t get approved.

 

So what happens after such a notice? Is it the end of the world? You ask who is to blame? Is it possible that you try to re-frame the reality and claim evaluators being not competent as they didn’t recognize this marvelous idea?

And yes, you actually might have presented the best idea ever.

So why it didn’t work out as expected?

You see, we can’t improve by complaining. Winners learn, improve. We were told that many times, while practicing this approach is much harder.

You want to make a small difference which will create a huge impact on your project proposal chances?

Here it is: Don’t write for the evaluators, write for your business.

Stop focusing on your solution so much and explain who really needs it and why. If you don’t know – why would you get the funding?

Question is how will you grow your business? What channels will you use? For who? Where? Why? When? How will you change the industry?

Perhaprs it is also time to reconsider new business models.

A bit different approach in combination with your excellent solution might realy cause the disruption.

Here are few examples:

  • The subscription model
  • The freemium model
  • The free model
  • The marketplace
  • Access over ownership
  • The hypermarket
  • The experience model
  • The pyramid
  • The on demand model
  • The ecosystem model

 

In words of Seth Godin: »Mismatches have to happen. The opportunity is in dealing with them in a way that leads you (and your public) to the place you want to go.”

Try. You will win business and most likely selected »instrument« on your way.

Develop meaningful projects!